Be a Digital Entrepreneur Today Founder is in the News!

Morissa Schwartz (BADET founder) is in the news for her work as an entrepreneur! Read “How a College Graduate Became a Successful Entrepreneur” now!



Award Nominated Entrepreneur and Speaker

Your vote matters…

Check out who is nominated for an Entrepreneur Award…Morissa Schwartz! Vote now.

Additionally, if you are in the tri-state area next month, be sure to attend Women’s Leadership Connection Networking Event: “THE POWER OF WORDS: An Inspirational Evening with Local Women Writers,” where Morissa will be speaking about writing and entrepreneurship.

Interview with Expert Entrepreneur Fortino

I had the pleasure of interviewing a fantastic entrepreneur, Fortino, founder of Maids by Trade. He is an incredible inspiration to all of you looking to go off the beaten path with your own business. See, like me, Fortino came from a family of entrepreneurs, but he still pursued his own path to become his own kind of new entrepreneur.


Me: Tell me a bit about your background.

Fortino: I come from a family of entrepreneurs. I started helping in the family business since I was very young at my mom’s grocery store. Throughout the years, I became more interested in taking more responsibilities in the business so my mom could take a break.

After being brought by my family to the US, I learned English and eventually started learning more about formal business, ethics, accounting, etc.

Me: What led you to start this business?

Fortino: Maids by Trade started by accident…literally. One day I suffered a serious back injury that required surgery. No longer able to physically do the work I loved, I had to hire people to replace me until I could recover. In a matter of weeks I noticed that my popularity increased. Even though I was no longer cleaning, the number of cleaning team grew under my management. Eventually, I became the estimator and quality control supervisor—running between estimates and supervision the team on my route to my appointments. Seeing the expressions of satisfaction among my clients has been always very rewarding and it makes me proud.

Me: How is this different from other cleaning services?

Fortino: Maids by Trade is a professional house cleaning service that provides customizable maid services; we use the exclusive Tru-Green Clean System that assures the use of green practices, which is not just to protect the environment, it also prevents cross-contamination while enforcing safety for our cleaning crews, our clients and their pets. I guess if fair to say that Maids by Trade is a company built on a spotless reputation.

Me: Does technology have a large role in your business’ growth?

Fortino: In every aspect of our business operations: From the account management customized software to the highly regarded HEPA vacuums we use. While technology plays a big role, I believe it’s thanks to our teams and their dedication to their job. At the end of the day, it’s the human’s efforts and dedication that makes a difference.

Me: Have you received any awards and recognitions?

Fortino: We have received the Super Service Award from Angie’s List two times and last years we received the prestigious  Small Business of the Year Award from Portland State University’s Business Outreach Program for Business Growth and Job Creation. More importantly, Maids by Trade has remained the most reviewed cleaning service in the Pacific Northwest for twelve consecutive years; and while that’s not a formal award, that comes from our client’s directly, making it more rewarding than any trophy or award.

Fortino also owns Purple Forté, a revolutionary business model…


Me: What led you to start franchising to others?

Fortino: I decided to start franchising because my team noticed an increase of calls from people wanting to learn how they could work under our reputable brand; which has been the most reviewed cleaning service in the Pacific Northwest for twelve consecutive years.

Right before making the decision, I started to remember my beginnings; I remember how hard it was not having a guide or even experience in the cleaning industry. At the time, I had no idea that I could franchise with someone else—who knew. I didn’t. A moment of realization hit me—I could “package” my business model and make it available to other people wanting a chance to get their own business going. At that moment, I knew I had to do it.

Me: What opportunities does Purple Forté offer to people in the industry?

Fortino: We work with individuals that work in the house cleaning industry in obtaining their own business. In fact, the company offers and incentive of over $20,000 USD for people with proven record of success in the industry. It is a rigorous and selective process, but it’s well worth it. Not many franchisors are willing to invest that kind of money in prospective franchisees.

Me: Have you received media exposure?

Fortino: Throughout my years leading a cleaning company, I’ve invited multiple times to TV shows and interviews discussing cleaning tips during flu season. In addition, my cleaning crews have had cameo appearances on national television a few times with national celebrities.




Me: What kind of growth have you seen with the new business model?

Fortino: So far we have exceeded our expectations on every level; not only when launching a new office, but the number of clients acquired and the revenue numbers have experienced a significant increase. What’s more important is that growth is even across the board; in new and previously established territories.


Me: Any advice for aspiring entrepreneurs?

Fortino: You can do it! It’s not easy but you can do it. Find a mentor, an experienced business person that can guide you. Do it because you love it, money and success will come as a result of your own efforts.


Be sure to check out Fortino’s Businesses and


Interview with AJ Wilcox

On today’s episode, Morissa interviews AJ Wilcox, speaker, LinkedIn marketing expert and founder of

They speak about entrepreneurship, hard work, and thinking innovatively.

If I’m an Entrepreneur Do I Even Need College?

This is a complicated question…Everyone learns differently, just as everyone is ‘smart’ differently. Classroom settings work better for some than others. A combination of classroom learning with real-world learning through work and various experiences has worked well for me, because that’s my style. But no college and just real-world experiences works well for many others, just as simply learning in the classroom and joining the ‘real world’ later has worked for many friends.

While university prices are inflated, in many areas of work, a university degree and beyond is necessary. Even as an entrepreneur, those extra years of university training come in handy when you are selling a client on why you are qualified to work with them, in my experience. But again, it is a path choice that we must all face, and there is no one-size-fits-all answer for everyone.

So in short, as someone about to begin earning her doctorate degree while still being a full-time entrepreneur and public speaker, I believe in the value of education and finding whichever style best fits you.

Empowering Leadership in Teens: The Hun School in Princeton Does it Differently

They say some people are born leaders, but like most talents and abilities, leadership is something that also requires practice and training. At the Hun School in Princeton, the administration puts forth great effort to create real world leaders.

I spoke with Headmaster Jon Brougham of The Hun School of Princeton about the innovative model of his school. He is a great advocate for leadership from a young age. As headmaster of the Hun School of Princeton for the past eight years, he prides himself on empowering his students to become leaders. In fact, they are so full of leaders, they have one of the largest student governments I have ever heard of, comprised of 52 students. This just goes to show how they are training a generation of leaders right in their diverse school.

Class Of University Students Using Laptops In Lecture

Teachers and administrators guide their students but ultimately let them make their own decisions, even if they do not necessarily agree with them. That is how students learn. Headmaster Brougham stated that there is no fear of failing, because there is less judgement. For example, if someone goes into an entrepreneurial venture that is unsuccessful, they will not be shunned for it, but embraced for the effort and stronger for trying. This is why many of their students are now entrepreneurs. They lack a fear of failure, and with that, you can go on to do anything. This is why they actually have entrepreneurial projects that students take part in and build on with one another year after year. Many of their projects go on to be something much greater than just a plan. They can be social, industrial, cultural, or even technological innovations. This is why so many students go on to be successful entrepreneurs. Herwig Konings, for example, a graduate of the class of 2011 just topped off Forbes ‘Brightest College Entrepreneurs List,’ for his tech startup ‘Royal.’

I tend to find that leadership and technology go hand-in-hand, and the Hun School is no exception to this. Each student is outfitted with an iPad and encouraged to think proactively. Additionally, there are a number of interactive experiences for them where they can do a lesson or workshop entirely by the means of digital technologies. They understand that leadership breeds innovation.

When asked what he thought was the biggest challenge for his students, Headmaster Brougham replied, “choices.” This is because in a world with infinite possibilities, it can be quite a quest for a student to figure out exactly who they are and what they are doing. The dichotomy of choice states that being presented with more choices can often lead to a big headache. If you go to a high-end restaurant in NYC, you will notice fewer menu options for this reason.

It is refreshing to see the Hun School as a pioneer in the entrepreneurial movement, and this is evidence as to why these students go on to do such incredible things. The Hun School really motivates the students and drives them to make their own decisions in the exact way that they will post graduation. Other schools should take note, because when you want your students to be leaders, you have to treat them as such.


The Gig Economy

You’ve heard the talk, now read the eBook: The Gig Economy.



Be a Digital Entrepreneur Today

Learn More About Professional Speaker Morissa Schwartz

As the Voice of the Generation Z, Morissa Schwartz uses her position as a young bestselling author, digital entrepreneur, and media personality to advocate for the new generation. She is the owner of GenZ Publishing, a thriving publishing company with over 50 authors signed and multiple bestsellers. Morissa’s mission is to positively change the world one word at a time. Contact Morissa at

Morissa is a professional speaker who works with young people and makes them leaders through her talk ‘The Modern World of Work: Why a 9-5 is No Longer Your Only Option,’ where she encourages others to follow their passions and talents to succeed. She can be reached at

Visit for more information about Morissa.